Consultant & Mentor

Business & Lifestyle

Success in e-commerce, strategic decisions in digital sales, and personal growth – from the first idea through the concept to delivery.

I support companies and individuals in digitalising their sales, and in making decisions that set a direction. Whether it is a B2B/B2C project or the step towards more personal freedom and an international footing – the route always runs through analysis, strategy and focused delivery.

From the first thought to delivery

I accompany you the whole way: requirements gathering in process analysis workshops, developing a rollout strategy, drawing up the concept, implementation, testing, training and go-live – based on proven systems and strategies.

I do not carry out every task myself. For specialised work I bring in vetted partners and stay in the project as coordinator. You keep one point of contact, even when three trades are involved.

What sets me apart

Many competitors limit their offering to Germany. I include administration and accounting as a combined package – and specifically support international clients in dealing with German accounting requirements. Anyone entering the German market from Türkiye, Thailand or the Arab world is spared the search for three separate service providers.

On automation, the same principle applies as everywhere else: understand first, then implement. Accounting software saves time and prevents mistakes – but only if it fits the size and the workflows of your business.

End-to-end guidance: business meets lifestyle

Commercial success and personal quality of life are intertwined. Anyone expanding, relocating or moving their business online faces both strategic and personal challenges. As a mentor and sparring partner I am at your side not only for numbers, data and processes, but also for life decisions – from choosing a location in countries like Türkiye or Thailand through to a personal new direction.

Who I work with

Manufacturers, retailers and brands in B2C and B2B. Startups setting up their first shop, as well as established companies looking to digitalise their existing sales – and people facing significant personal and professional decisions.

My mission: helping clients make their e-commerce business successful, maximise their online presence, and carry out personal as well as professional plans with clarity.

Services in detail

The five consulting fields

You do not have to tackle everything at once. Usually one field is enough to find the biggest lever.

Lifestyle & Personal Strategy

Taking your personal direction and the way you live to the next level.

  • Strategic mentoring and sparring: a neutral perspective on major life and business decisions
  • Working internationally and relocating: practical guidance for the step into new markets or countries (Türkiye, Thailand, Germany and others)
  • Work-life integration: streamlining personal processes for more time, focus and quality of life
  • Realignment and vision: from defining the goal to a concrete delivery plan

E-commerce consulting

The shop itself – from choosing the system to conversion.

  • Online shop and shop systems: selection, setup, operation
  • Customer-centred shop operation – the basics of day-to-day business
  • Web and logo design
  • Positioning and brand building
  • Corporate identity: website, business cards, letterhead, supporting material
  • Data-driven e-commerce
  • Web and mobile usability
  • Conversion optimisation
  • Pricing in the online shop

Marketing consulting

Visibility where your customers already are.

  • Sales channels and cross-channel strategy
  • Online marketing: Facebook, Instagram, Google & Bing Ads
  • SEO: content, keywords, link building, page speed
  • SEA: Google Ads, social ads, YouTube – including ROI measurement
  • Lead marketing
  • Content marketing in e-commerce
  • Email marketing

Operational consulting

What happens behind the shop decides your margin.

  • Administration and accounting
  • Market analysis
  • Process optimisation
  • Building the organisation for e-commerce

Digitalisation consulting

The technical foundation, so growth is not held back by tooling.

  • Data feeds and feed management
  • Payment integration
  • Useful tools: analytics, tracking, automation
  • Data security and data protection

Insights

Consulting means listening

At a table in Munich or on the way to a new country – the questions are rarely purely commercial.

Contact

Let's talk about what you have in mind.

Send me a short note about your project – or simply call. You will get an honest assessment of whether and how I can help.